Junior Achievement of West Kentucky (JA) has unveiled an online experience that is a one-stop shop for teens and their parents in helping them make decisions that will affect their futures. The new interactive web experience, called JA My Way, is made possible by a grant from the Citi Foundation and OneMain Financial. “Now, more than ever, teens need ideas, guidance and direction when it comes to determining their futures. JA My Way is designed with today’s teens in mind, using the latest web design and gamification to help them explore their futures and find ‘their way’ in life,” said JA Area president, Dan Douglas. “Junior Achievement is grateful to the Citi Foundation and OneMain Financial for their generous support of this resource.” JA My Way is an online destination for teens to learn about careers, starting a business and managing money. The experience combines games, rewards, information and social media to help teens explore these topics in a fun and exciting way. The target demographic are teens between the ages of 13-17. The experience is interactive, highly visual, and includes relevant information for teenagers, such as the costs that go along with owning a car, how much money needs to be saved for college, and what is on a W-2 tax form. The free online experience is mobile responsive and draws teens in by having them take a short visual quiz personality test. After they see which of 10 pre-determined personalities they are most aligned with, JA My Way guides them down a track geared toward their interests. Depending on the responses to these questions, the user will go through a pathway to explore potential careers, working with money and starting a business. Teens can customize the site by creating login information. They can create and save resumes and save jobs that they would be interested in working at some day. Through a rewards system, teens have the opportunity to gain badges that can eventually be redeemed for real-life rewards.